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Sunday, 14 August 2011
Why google+ will succeed
With the recent roll out of the games section on Google+ it has made me realise the true potential of the new social network and how it stands a fighting chance at taking down the big blue kid on the block, Facebook. Games is a new service for google and their sticking it right into their social network. Their are many other great Google services however i feel that they have failed to fully incorporate them into one killer service with each linking to the other. Don't get me wrong some of them do link together nicely but it does seem that their is a lack of a hub where all the services come together and show off what they can do together.
And i think Google have notices this as well and over the years they have tried to put out features that attempt to combine them all. The first attempt at this came in 2005 with the launch of i Google offering an alternate homepage with tiles showing information from different places. However the pages looked messy compared to the clean, minimal look of the Google front page used by many as their home page. However more fundamentally the gadgets that filled the tiles where often developed by third party developers and lacked a consistency.
Another place where Google is trying to pull its services together is the hugely popular android mobile operating system. Here a lot of Google services link together well such as maps and talk link together very well with contacts and Gmail, and many other services have apps to combine everything onto one platform. Android does a great job of combining the various Google products and this is evident because if you use a lot of Google services you will have a better android experience. However it does still feel incomplete and the fluidity between the services just doesn't feel right
This is where i think Google+ comes in. Google has tried and failed to enter the social crowd a number of times (think orkut and buzz) and is now putting its massive weight behind Google+ and it should to that by integrating all of its fantastic existing services that all ready have a big user base. Just think you could be listening so something on Google Music Beta and decide you want to share it. At this point it would be posted in your stream to all you friends and if they chose they want to know more it could search for pictures of the band, bring up the band website, load you Picasa album of that gig you went to, suggest a music video on you tube or just +1 it. Perhaps your organising an event, you can pull your contacts from android, locate it in maps, have it automatically added to your calendar, Gmail every one about it and have a central page that does all that in Google+
It seems that for anything to be a success on the web today it needs to have a social element, all most every web page had a like or share button now, and google have realised this and are addressing it. This is why Google+ has the power to be tremendous, because Google has so many great services and features, and if it can put all of them into one place all with a similar look, combining search, Picasa, YouTube and Google Music and the rest into one social pie would be killer and could guarantee its success.
And i think Google have notices this as well and over the years they have tried to put out features that attempt to combine them all. The first attempt at this came in 2005 with the launch of i Google offering an alternate homepage with tiles showing information from different places. However the pages looked messy compared to the clean, minimal look of the Google front page used by many as their home page. However more fundamentally the gadgets that filled the tiles where often developed by third party developers and lacked a consistency.
Another place where Google is trying to pull its services together is the hugely popular android mobile operating system. Here a lot of Google services link together well such as maps and talk link together very well with contacts and Gmail, and many other services have apps to combine everything onto one platform. Android does a great job of combining the various Google products and this is evident because if you use a lot of Google services you will have a better android experience. However it does still feel incomplete and the fluidity between the services just doesn't feel right
This is where i think Google+ comes in. Google has tried and failed to enter the social crowd a number of times (think orkut and buzz) and is now putting its massive weight behind Google+ and it should to that by integrating all of its fantastic existing services that all ready have a big user base. Just think you could be listening so something on Google Music Beta and decide you want to share it. At this point it would be posted in your stream to all you friends and if they chose they want to know more it could search for pictures of the band, bring up the band website, load you Picasa album of that gig you went to, suggest a music video on you tube or just +1 it. Perhaps your organising an event, you can pull your contacts from android, locate it in maps, have it automatically added to your calendar, Gmail every one about it and have a central page that does all that in Google+
It seems that for anything to be a success on the web today it needs to have a social element, all most every web page had a like or share button now, and google have realised this and are addressing it. This is why Google+ has the power to be tremendous, because Google has so many great services and features, and if it can put all of them into one place all with a similar look, combining search, Picasa, YouTube and Google Music and the rest into one social pie would be killer and could guarantee its success.
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